Unveiling 'Pride': A Fusion of Psychology and Design

Oleksii Chernov's Award-Winning Brand Design Inspired by Human Psychology and Nature

The creation of 'Pride' involved a deep dive into the psychology of form and color. The design team, including Art-Director Oleksii Chernov and Designer Alisa Zhabinets, sought to understand how different shapes and shades influence human behavior and choices. The team's research led them to nature and sports, where they found the pure energy they sought to encapsulate in their design.

What sets 'Pride' apart from other brand designs is its foundation in psychology and advanced audience study methods. The team utilized these tools to create a strong, stylish, and energetic brand that spans across print materials, web content, and mobile applications. The design process involved several key stages, including an in-depth exploration of the customer's business, a thorough study of the target audience, and the creation of brand metaphors and associations.

The technical specifications of 'Pride' reflect the meticulous attention to detail that went into its creation. The design team used a variety of file formats, including PSD for social media templates and app layouts, PNG for images and banners, and EPS for icons. The brand's visual range is energetic, bright, and stylish, designed to attract customers' attention without overshadowing the product itself.

Despite the challenges of uniting education, business, and sports into a single brand, the 'Pride' team successfully created a cohesive corporate style. This achievement required the exploration of three distinct fields and the consideration of 68 different logo variants, 20 color combinations, and about 200 fonts. The result is a brand that gives the customer a sense of belonging to a prestigious club and a desire to engage with the product.

'Pride' is not just a testament to the power of innovative design; it's also a winner of the prestigious Silver A' Graphics, Illustration and Visual Communication Design Award in 2019. This award is given to designs that demonstrate outstanding expertise, innovation, and artistic skill, further cementing 'Pride's place in the world of design.